Fast Start Guide
Your first site in 5 minutes
WebBuilder generates a complete professional website from a short description of your business. This guide walks you from sign-up to a live, hosted site.
What you need
- An email address (for your free account)
- Your business name and a one-sentence description
- A rough idea of your industry and the tone you want (professional, friendly, bold, etc.)
No credit card required for the free tier.
Create your account
Go to app.webbuilder.agency and choose your sign-in method: enter your email for a magic link, or click Continue with Google for instant access — no email needed. Both options create or access the same account automatically.
Fill in the brief
After signing in, click Generate a site. You'll see a form — the first five fields are all you need for a solid result. The sections further down unlock higher-quality output:
Business name
Your trading name. E.g. Sutherland & Sons Plumbing
Industry
Pick the closest match from the list — this shapes the copy style, section layout, and images WebBuilder generates.
Services
A comma-separated list of what you offer. Three to five is ideal. E.g. emergency callouts, boiler installation, bathroom fitting
Tone
How you want the copy to feel: professional, friendly, bold, premium, approachable. When in doubt, professional works for most businesses.
Description
One to three sentences about your business. Include what makes you different, who you serve, and where you're based. The more specific you are, the better the generated copy.
Scroll down the form for better results
Client Testimonials — paste real reviews and they appear verbatim instead of being AI-generated. This is the single biggest copy quality boost available.
Design References — add URLs of sites whose look you admire (any industry). WebBuilder extracts colours and fonts from them to influence your palette.
Landing Page CTA — describe what you want visitors to do (e.g. “Book a free consultation”). This drives the conversion copy throughout your landing page.
Generate
Click Generate site. WebBuilder will:
- →Research industry patterns for your category
- →Write copy specific to your business (not generic filler)
- →Select a colour palette and typography matched to your tone
- →Generate professional images (Pro and Agency tiers)
- →Score the output for quality and flag any gaps
This takes about 60–90 seconds. A progress bar shows each stage as it completes.
Review and refine
A preview of the full site loads when generation is complete. Scroll through it and check the copy, layout, and design. The toolbar above the preview gives you several ways to refine:
Happy with a section? No action needed — it's already saved.
Want to regenerate a section? Open Sections in the toolbar and click the thumbs-down icon on any section to regenerate it with a revised brief.
Want to edit text directly? Click Edit Mode in the toolbar — then click any text in the preview to edit it in place. Or open Sections and click the grid icon on any section to edit its fields in a structured panel.
Want a different feel? Use Styles to swap colour tone, or Wishlist to type something like “make it feel more premium” and WebBuilder will adjust the visual direction.
Publish your site
When you're happy with the result, click My Sites in the top bar. Your generated site is already saved there. From the My Sites dashboard:
- Find your project in the list.
- Click Publish to SpecifiedIT — choose Website, Landing Page, or both.
- Your site goes live on a
your-name.specifiedit.comsubdomain within seconds.
Pro and Agency tiers can also attach a custom domain (e.g. yourbusiness.com) from the same dashboard.
What's included on each tier:
Upgrade at any time from the Account page. No pro-rata charges — the new tier takes effect immediately.
Tips for better results
- →Be specific in your description. “Family-run plumber serving East London, 24-hour callouts, 10+ years experience” beats “a plumbing company”.
- →List real services, not categories. “boiler installation, power flushing, leak detection” gives the AI better material to write from than “plumbing services”.
- →Add your real testimonials. Scroll down past Services in the brief form to find the Client Testimonials section. Paste real reviews — verbatim quotes always beat AI-fabricated ones.
- →Add reference sites. The Design References section lets you paste URLs of sites you admire. WebBuilder reads their colours and fonts and uses them as design signals.
- →Regenerate freely. Free tier gets 2 generations per month — adjust the brief or tone before generating to get the best result from each.
- →Refine one section at a time. If one section is off but the rest is good, open Sections in the toolbar and regenerate that section only — the rest stays intact.